Is chili spice the same as chili powder?
Not exactly. Chili powder is often a blend already (commonly ground chiles plus things like cumin, garlic, and oregano), but it is not universal. Check the label, because some brands are mostly ground chile pepper with little else. Chili spice blend is what we are making here: a more customized mix that builds on whatever chili powder you have, with extra cumin, paprika, and a few “why does this taste so good” boosters.
How much chili spice should I use per pot of chili?
For a standard pot (about 1 pound of meat or a hearty bean batch), start with 1 1/2 to 2 tablespoons of this blend. Simmer 10 minutes, taste, and add 1 to 2 teaspoons more if you want it bolder. If you included salt in the jar, you may land closer to 1 1/2 tablespoons.
How do I make it mild or kid-friendly?
Skip the cayenne and use sweet paprika instead of smoked if your crew is sensitive to strong flavors. You can also add a little extra brown sugar to soften the edges.
How do I make it hotter?
Add more cayenne or a pinch of crushed red pepper. For serious heat without bitterness, add chipotle powder (start with 1/4 teaspoon per batch).
Why add cocoa powder?
A little unsweetened cocoa does not make it taste like dessert. It makes chili taste deeper and more rounded, like the flavor has been hanging out longer.
Can I use this as taco seasoning?
Yep. Use 1 tablespoon per pound of meat, plus 1/4 teaspoon salt (if your blend is unsalted) and a splash of water or broth to help it coat everything.